Client: Freshly Local
Finished Project: Creation of welcome email series, printed recipe cards and printed leaflet
Date: May 2016 - June 2017
Freshly Local approached me just before launching their new business with a shiny set of brand guidelines and lots of ideas. As a new local food box delivery service, they needed marketing material that would reflect their passion for great tasting, locally sourced food.
The team at Fresly Local wanted to include a recipe card for each meal their customers would receive in the food box. They needed the card to be easy to read and recognisably Freshly Local.
As a new venture, the team also needed a way to welcome new email subscribers to the Freshly Local ethos.
I created Freshly Local an eye-catching template for the recipe cards with a focus on easy to read instructions and large images of the enticing meals. Freshly Local's distinctive branding is carried throughout the cards and is easily adaptable to suit the varying lengths of recipes the team needed.
To help the team keep the recipes up to date, I also provided a training session for the team to show them how to use the software and a written guide to keep for reference.
To give new subscribers a warm welcome to the Freshly Local ethos, I created a series of emails to welcome them. Each email focuses on a different area of the business and ensures the content is short, concise and engaging.